Visa partners with Shopkick for shopping rewards

Visa is partnering with mobile check-in and rewards app Shopkick to offer consumers mobile rewards when they purchase goods using a Visa credit or debit card. Shopkick currently offers its users rewards, or ‘kicks’, via their mobile device when they enter the store of one of its retail partners. Under the new deals, users will get additional rewards if they make a purchase, with the aim of driving up sales and boosting Shopkick’s value to retail partners. For Visa, it offers another opportunity to move into the mobile space after it announced further details on its digital wallet service, V.me, last week.

Shopkick users will need to join link their accounts to a Visa card using a new ‘Buy & Collect’ feature. Retailers including Toys ‘R’ Us, American Eagle Outfitters and Wet Seal are already offering the service in their stores. “Through our relationship with Visa, we have closed the loop – rewarding shoppers at every step of the shopping process from discovery to purchase,” says Shopkick CEO Cyriac Roeding.

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