Datacard Group enters strategic partnership with DeviceFidelity

Datacard and DeviceFidelity partner

Datacard Group, a secure ID and card personalisation solution provider, is launching a strategic partnership with NFC-enabled technology developer DeviceFidelity following an equity investment in the company along with Dallas Venture Partners (DVP). The new partnership will give Datacard Group access to DeviceFidelity’s proprietary In2Pay suite of solutions which use microSD technology to enable smartphones to make contactless payments. 

DeviceFidelity’s In2Pay solutions allow issuers to offer a variety of mobile payment options without the customer having to change or upgrade their mobile device. The technology also fits with multi-wallet programmes and can be deployed independently from handset makers and telecom operators. It is fully compliant with payment networks.

Senior vice president of global marketing for DataCard Group Russel St John says “the partnership effectively expands on Datacard Group’s integrated Secure Issuance Anywhere platform.” Looking forward, he mentions that financial institutions will be able to capitalise on NFC technology “by complementing their card programmes without having to make major infrastructure changes to their existing processes, enabling continuity and consistency between issuing traditional plastic cards and new NFC-enabled applications.”  

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