Telefonica and MasterCard unveil joint venture brand name

Wanda

The partnership’s joint venture to develop mobile financial solutions in Latin America has been branded Wanda. Wanda will provide mobile payment solutions including money transfers, mobile airtime reload, bill payment and retail purchases to around 87 million Movistar customers in the 12 countries it will operate. The services will be linked with a mobile wallet or prepaid account which will be available 24/7 from anywhere in the world. Wanda’s tagline will be “Your mobile money” (Tu dinero móvil). (view press release)

Joaquin Mata, Global Head of Financial Services for Telefonica Digital says “the creation of the brand is a key milestone for the MasterCard and Telefonica joint venture in Latin America…. Wanda will be focused on offering a complete set of innovative mobile payment solutions that will give access to financial services to the unbanked population in the region.”

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