Amex’s Serve launches Facebook money transfer application

The Serve app

The Serve app from American Express allows consumers to send, receive and request money directly through Facebook (view press release). The process works in three simple steps by choosing the friend to send money to, entering the amount and clicking send. A message then appears on the recipient’s wall advising him/her how to collect the funds. The process works in the same way for requesting money. No fees are incurred to use the service for registered Serve members.

Dan Schulman, group president, Enterprise Growth at American Express, says “we are working to bring our customers a seamless consistent payment experience – one that makes sense for our increasingly social lives, whether that’s paying a friend back for movie tickets or sending someone money for your share of the vacation house – it can now be sent on Facebook.”

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