Through the new partnership, Virtual Piggy will integrate its youth eCommerce payment system with Super Sprowtz’s website (view press release). Super Sprowtz is a children’s education and entertainment media company offering multi-media products online in the form of plush toys, books video games and apps. Virtual Piggy’s payment option allows children to make online payments using just a username and password so long as they stick within the parameters set by their parents for the account. If the parameters are met, no further personal information is required to make payment. The solution allows young people to make online transactions without having to enter financial data and is compliant with the Children’s Online Privacy Protection Act (COPPA).
“Adding Virtual Piggy to our payment options helps our customers have a healthy balanced checkbook,” said Super Sprowtz Founder and CEO Radha Agrawal. “Being able to offer our young customers a way to purchase items on our site that is fully COPPA compliant is really important to us.”
David Nunn discusses the importance of e-commerce and how the pace in payments innovations is changing the market.
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