Amazon takes in-app purchases out of beta

Monetising through virtual currency and in-app purchases

Amazon is unveiling a new in-app purchasing service as it hopes to make its app store compete more closely with Apple and Google. The service, which Amazon has been testing in beta, allows developers to create freemium apps with the option to monetise using virtual currency and in-app purchases, rather than upfront download fees. Amazon says that it is following the example of Apple and other app stores by taking a 30% cut of any revenues generated from sales.

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