Price comparison site mySupermarket secures USD10 million

Total funding of USD23.4 million

Price comparison site mySupermarket has scored USD7 million in funding from media and advertising company WPP, and USD3 million more from existing investors Greylock and Pitango. The deal brings the startups’s funding to a total of USD23.4 million. mySupermarket has offices in London, New York, Tel Aviv and Tokyo and focuses on letting consumers compare a product, or a whole cart of groceries, across a range of retailers to see which offers the cheaper price. In the UK, the service covers such retailers as Tesco, Asda, Waitrose, Ocado, Sainsburys, Boots, Superdrug, Majestic and Virgin Wines. mySupermarket claims it helps customers to cut their bills by up to 20%. The company has 2 million unique users every month in the UK with sales growing 100% year on year.

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