Two-thirds of consumers not interested in mobile payments

"Not at all important”

Almost two-thirds of consumers are not interested in having mobile payment technology integrated in their mobile phones, according to new research by Harris Interactive, deeming the functionality “not at all important”. However, the report claims that one in five consumers have used their mobile to purchase goods, indicating that the mobile commerce market is growing despite Harris’ claims of apathy towards payments.

Harris’ research echoes a recent study from the University of California, which claimed that US consumers remain wary of using mobile payment services due to concerns over how much personal data their phones could transmit, adding that 74% of US internet users have no plans to start using their mobile device to make payments. The research, commissioned by location-based shopping alert provider Placecast, surveyed 2,000 consumers, owning both smartphones and feature phones, something that could skew the results, as feature phones have limited functionality in comparison. Harris adds that 34% of smartphone owners had purchased goods via their device, compared to 11% of feature phone owners.

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