Belly takes USD10 million for customer loyalty platform

Expansion to new cities and new partnerships

Customer loyalty platform Belly has raised USD10 million in a Series B financing round from Andreessen Horowitz. The startup plans to use the capital to further the platform’s development, expansion to new cities and new partnerships.  

Chicago-based Belly enables small businesses to offer loyalty schemes to customers. The service enables customers to redeem deals using a physical card, or by Belly’s iPhone or Android app at stores where Belly is accepted. Currently, the firm has more than 200,000 users and 1,400 merchant partners. The service is available in New York, Boston, Chicago, Austin, Milwaukee, Washington and Phoenix.  

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