Just 10% of UK consumers willing to pay for online content

Hurdles to monetising online

Just 10% of UK consumers are willing to pay for content online, according to new research from the IAB and ValueClick, indicating the hurdles still facing content producers looking to monetise on the internet. The report, which surveyed 2,000 UK consumers, claims that half of respondents are happy to view online ads as it means that they are able to consume content for free. However, 40% of those questioned say that they want more control over the information about them that is shared online. Nearly two-thirds of UK internet users harbour concerns regarding online privacy, according to the research, with only 20% revealing that they take no action to safeguard their sensitive information online.

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