Moneysupermarket.com buys Money Saving Expert for USD133 million

Remaining impartial

Moneysupermarket.com has acquired personal finance advice site, Money Saving Expert, for GBP87 million (USD133 million) in cash and sharesMoney Saving Expert is a UK-based site that advises consumers on saving money and deals. The acquisition has sparked criticism on the site, with users branding founder Martin Lewis, who will continue working with the firm, a “sell-out”. UK-based finance comparison company, Moneysupermarket, says that the site will remain impartial, continuing to link viewers through to its rival’s sites to remain neutral. Lewis is defending the sale, saying the deal will open up the site to a wider audience.

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