Cartera Commerce reels in USD12.2 million for loyalty cards

Targeted loyalty programmes in partnership with major banks and airlines

Loyalty card provider, Cartera Commerce, has raised USD12.2 million in Series D funding led by Comvest Group with contributions from existing investors Dace Ventures, LBO Enterprises, Venture Capital Fund of New England and Flybridge Capital Partners. The Massachusetts-based firm provides card-based advertising solutions, offering targeted loyalty programmes in partnership with major banks and airlines, and with merchants and advertisers. The company says it will use the capital to develop and grow the local rewards programme it offers merchants, OfferLink Local. Cartera Commerce’s total funding now stands at approximately USD43 million.

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