CNBC and Yahoo! Finance announce strategic alliance

Expand CNBC's online reach and provide a broadcast platform for Yahoo! Finance

Yahoo! Finance and CNBC have announced a strategic alliance that is intended to expand CNBC’s online reach and provide a broadcast platform for Yahoo! Finance’s content and contributors (see press release). Together, CNBC and Yahoo! Finance aim to bring content to an online audience of around 40 million people in the U.S. each month, and share Yahoo! Finance’s content with the nearly 100 million households that CNBC reaches in the U.S. CNBC will become the go-to content source for Yahoo! Finance in the U.S. This will provide investors with access to its reporting, marquee interviews and real-time financial news and analysis.

Later this year, the two companies will also co-create co-branded, original videos which will appear on Yahoo! Finance and CNBC.com. Currently, one out of four videos viewed in the Business/Finance news categories occurs on these sites. Finance’s journalists will contribute to CNBC’s Business Day programming. CNBC clips, news and analysis will be integrated into Yahoo! Finance and featured across the Yahoo! network. Yahoo! and CNBC will maintain editorial control and host their respective sites. Yahoo! Finance will continue to feature content and perspectives from Yahoo!’s editorial staff as well as reports from other industry-leading providers and experts. CNBC will distribute its content to other online publishers in the category.

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