First Data Corporation, a provider of electronic commerce and payment processing, today announces the extension of the First Data OfferWise solution to all offer publishers and the first wave of First Data’s network of approximately four million U.S. merchant locations (view press release). Around 500,000 merchant locations are now enabled to leverage the OfferWise solution for customized offers programs and other electronic incentive solutions, with around 100 publishers using the platform to develop innovative, card-linked services. This same group of First Data merchants generated tens of billions of dollars in transaction volume at the point of sale (POS) both online and in-store in 2011.
The solution is an open platform designed to simplify the offer redemption process and, in conjunction with the CardSpring API, allows offer publishers or application developers to electronically attach offers such as deals to the consumer’s payment cards or mobile wallet to enable redemption of the offer at the POS. The OfferWise solution can link to any type of payment card. Publishers and developers, such as Boutiika, Cardify, Choicepass, FanPlayr, Giftly, ifeelgoods, Key Ring, Local Bonus, Mirth, ParkMe, Place Points, Roximity, Savored, Scout Mob, Tello and Toodalu are using the platform today to create new types of ecommerce, loyalty, deal, mobile, or CRM applications. Through this merchants can access programs from any of these publishers all with one connection into the OfferWise platform.
Whitepapers
Related reading
Central banks best suited to issue digital currencies
By Aaran Fronda A recent report by the Official Monetary and Financial Institutions Forum (OMFIF) said that central banks rather than private ... read more
Instant payments: innovations inbound for corporates
In 2020, instant payments look set to continue their current trajectory to become the biggest trend in payments. While these schemes already offer numerous benefits to corporates, leveraging innovations such as APIs and request to pay will go some way to unlocking their full potential, argues Michael Knetsch
Obstacles exist for banks to meet ECB’s instant payments goal
The cost of joining instant payment platforms will be one of many hurdles banks and payment services providers must overcome to meet ... read more
Banks must be aware of “biases” in data used to train ML models
Financial institutions need to be conscious of biases in the historical data that is being used to train machine learning (ML) models, ... read more