Beintoo has raised USD5 million in a Series A funding led by Italian venture firm Innogest Capital. The firm offers rewards and loyalties for games, apps and websites, and plans to use the funding to expand operations within sales and continue to create partnerships with brands and developers that can benefit from Beintoo’s advertising platform. Based in Milan, the company also aims to extend its footprint across North America and Asia.
“With Beintoo, users’ activities and time spent in games, apps and on the web can be translated to Bedollars, a metric currency which can be redeemed in online and offline stores,” says Antonio Tomarchio, CEO of Beintoo. “This way, retailers can use the loyalty users have for their favourite apps to attract them to their deals, offers and products, creating a true personalised experience. We find that transforming time spent in an app to real benefits results in high conversion rates and very happy users.”
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