C-SAM appoints Barbara Ballard as VP of customer experience and marketing

New VP of customer experience and marketing

C-SAM, a provider of mobile wallet infrastructure platforms, is appointing Barbara Ballard as VP of customer experience and marketing (view press release). Ballard’s new role will involve expanding and overseeing C-SAM’s marketing, customer experience and user experience processes. Ballard brings to the company 10 years’ of leadership in mobile user experience and has worked at companies including AT&T, Sprint, LG, The Weather Channel, Hallmark and Skyfire. In 2007, she published the book ‘Designing the Mobile User Experience’.

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