California-based Virtual Piggy, a provider of online youth purchasing, is integrating its service into Marmalade’s cross-platform development environment (view press release). Virtual Piggy’s e-commerce solution enables children to manage and spend money within a parent-controlled environment. Marmalade is a cross-platform development environment for apps and games on smartphones, tablets, smart TVs and other embedded platforms.

“With the wide-range of platforms and operating systems available today, Marmalade provides a critical service by enabling developers to build and distribute cross-platform applications quickly and easily,” said Dr Jo Webber, CEO of Virtual Piggy. “With Virtual Piggy integrated into the Marmalade framework, those same publishers will be able to allow their youth audience to make in-game purchases directly.”