Zappli, a provider of mobile-centric shopping solutions, is launching InstaBuy, an instant online checkout solution for mobile shopping apps which enables consumers to create a universal account and make purchases from retailers in two clicks (view press release). The solution is designed to remove the need for mobile shoppers to fill out checkout forms.

Despite the adoption of mobile devices as a shopping tool, conversion rates on smartphones are a third of those experienced on PCs, which is a stumbling block to the mobile shopping revolution. In addition, when a consumer makes a purchase from an online retailer for the first time, they spend approximately 10 minutes entering between 200-300 keystrokes, resulting in significant revenue loss for retailers and shopping applications.

"Buying online using a phone is an absolute nightmare. Users must navigate through non-mobile websites and long forms, almost never making their purchase. InstaBuy solves this problem with its universal two-click checkout," said Philippe Suchet, CEO of Zappli. "Ultimately, we want to enable impulse mobile shopping by making the online checkout as simple and fast as the offline one, without requiring retailers to implement anything."