Wayne, a GE Energy Business, and Gilbarco Veeder-Root, will be providing integrated support for the Isis SmartTap mobile commerce application (view press release). Isis is a mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless. Its SmartTap application allows consumers to pay, present loyalty cards and redeem offers with a tap of their Isis Ready phones at the gas pump.

The new SmartTap enabled dispensers will be installed at retail locations to accompany Isis’ market launch in Austin, Texas and Salt Lake City, Utah. Gilbarco Veeder-Root’s modular payment architecture will be equipped to accept SmartTap in factory-installed fuel dispensers and retrofitted fuel dispensers currently installed at convenience stores across the US. Wayne will integrate the application into the contactless/NFC reader used with the Wayne iX Pay Secure Payment solution, which offers EMV and PCI-PTS 3.0 compliance.

“The gas pump is one of the most frequented point-of-sale environments, and a critically important addition to the mobile commerce marketplace,” said Scott Mulloy, chief technology officer, Isis. “Isis is pleased to announce relationships with Wayne and Gilbarco Veeder-Root. It creates an important opportunity for convenience stores to enhance the customer experience, thereby increasing loyalty and in-store traffic.”