Welcome Real-time, a provider of loyalty solutions, is partnering with Aimia, a loyalty management provider, to distribute, implement and integrate its Welcome XLS Solution in Australia (view press release). By utilising  the Welcome XLS solution, Aimia Point of Sale Rewards aims to provide banks and retailers with an opportunity to increase spend and brand loyalty, while gathering valuable information about their customers in real-time. The company claims that consumers benefit from their ability to earn and redeem rewards for transactions in real time and receive relevant offers and communications at the PoS.