The Bank of America Merchant Services is offering the First Data OfferWise solution to all eligible merchants’ 650,000 US locations through 2Go Media’s iDeals Marketing Platform (view press release). 2Go Media has integrated the solution into its platform to bring the offer creation, distribution and redemption full circle for merchants. The integration of the First Data OfferWise solution through an API by CardSpring enables the banks’ merchant services customers to electronically attach offers to consumer’s payment cards or m-wallets to redeem offers automatically at the POS. The iDeals Marketing Platform then publishes these offers to deal sites, shopping directories and search engines, reaching consumers on their smartphones, tablets and PCs.

“In addition to providing prepaid offers, we’re introducing a new kind of card-linked service which frees merchants and their customers from the restrictive pay in advance model,” said Trevor Rubel, executive VP, Strategy and Emerging Products at Bank of America Merchant Services. “Now a customer can lock in any discount a store is offering on their payment card. This allows merchants to promote performance-based offers that don’t have to set dollar amount. The customer walks in the store and buys with confidence because the discount is deducted automatically when the card is swiped