Around 60% of clothes shopping either takes place via or is influenced by the internet, according to a new study by Google and Compete, which marks a growing blur between online and offline commerce.
The shift includes shopping on mobile devices including tablets and smartphones. One in five (24%) clothes consumers are using mobile devices on a daily basis to look up products. Video was the most successful means of enticing shopping, with four in ten shoppers visiting a store after watching a product video.
“We’re seeing massive changes in the use of digital, mobile devices and video in driving apparel sales,” said Todd Pollak, Google’s industry director for retail.
IBM and Visa announced the industry’s first collaboration which brings point of sale everywhere that Visa is accepted.
PayPal CEO Dan Schulman is attempting to make good on his promise to better serve the unbanked.
Amazon recently announced that over 33 million customers have used Amazon Payments to make a purchase.
The Co-operative Bank has put itself up for sale, seeking a buyer to take over the business.