Around 60% of clothes shopping either takes place via or is influenced by the internet, according to a new study by Google and Compete, which marks a growing blur between online and offline commerce.
The shift includes shopping on mobile devices including tablets and smartphones. One in five (24%) clothes consumers are using mobile devices on a daily basis to look up products. Video was the most successful means of enticing shopping, with four in ten shoppers visiting a store after watching a product video.
“We’re seeing massive changes in the use of digital, mobile devices and video in driving apparel sales,” said Todd Pollak, Google’s industry director for retail.
In another big deal for the global payments industry this week, credit card firm Visa has inked a partnership with digital payments processor PayPal.
The five fintech startups joining credit card company’s Capital One’s new fintech accelerator in Nottingham have been named, including Credit Kudos, Multisense, Pariti, Warwick Analytics and WealRo.
Europe continues to see rapid adoption of emerging payment technologies as consumers in digitally savvy countries like Sweden and the UK continue to drive adoption of methods like contactless across the region. In our latest infographic we take a look at what the latest numbers tell us about the evolution of payments in the region and what they tell us about the future of cash, cards and contactless.
According to new research commissioned by global payments provider TNS, more than a quarter (28%) of people aged 25 to 34 have already made a biometric payment, and are leading the way in the take up of this new technology.