Around 60% of clothes shopping either takes place via or is influenced by the internet, according to a new study by Google and Compete, which marks a growing blur between online and offline commerce.
The shift includes shopping on mobile devices including tablets and smartphones. One in five (24%) clothes consumers are using mobile devices on a daily basis to look up products. Video was the most successful means of enticing shopping, with four in ten shoppers visiting a store after watching a product video.
“We’re seeing massive changes in the use of digital, mobile devices and video in driving apparel sales,” said Todd Pollak, Google’s industry director for retail.
Booking travel arrangements online has never been faster, cheaper, or more convenient for consumers. The rise of smartphones in particular has resulted in an uplift in last minute bookings, and with the younger generation driving the digital shift, travel operators need to deploy mobile-first experiences, or run the risk of being left behind.
New research by UN-based Better Than Cash Alliance show that Alipay and WeChat Pay enabled a total of $2.9 trillion in digital payments in China last year.
The Second Payment Services Directive (PSD2) is a payments regulation in Europe, which is set to drastically impact the infrastructure for banks, fintechs and businesses using payments data by opening up access to third party providers.
For e-commerce marketplaces, user experience has long been a prime focus. From aesthetic quality to ease of use, UX plays a major role in determining whether consumers stick with the platform long-term or abandon it in favor of a competitor.