Online retail spending in the US was valued at USD43.2 billion for the second quarter, an increase of 15% compared to last year according to comScore’s Q2 2012 report. The report shows that e-commerce in the US is seeing its eleventh consecutive quarter of growth, but comScore chairman Gian Fulgoni remains cautious for the remainder of 2012.
“Although e-commerce remains strong, we are taking a cautious view of the second half of the year in light of some renewed signs of economic uncertainty and a stubbornly high unemployment rate,” he says.
In addition, the report indicated that 42% of e-commerce transactions included free shipping with the top-performing online product categories including computer hardware, apparel and accessories and digital content and subscriptions growing at least 16% in comparison to 2011.
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