Global Cash Access partners Live Gamer for iGaming payments solution

Solution for legalised and regulated wager-based gaming

Global Cash Access, a provider of cash access products and related services, is partnering with Live Gamer, a digital commerce and advertising platform, to provide operators of legalised online wager-based casino games a licensed end-to-end payment, patron e-wallet and management solution (view press release). The proposed solution, expected to be released in 2013, will combine Global Cash Access’ casino cash management products with Live Gamer’s monetisation and virtual currency for the social and play for fun industry. The solution will be designed to enable Global Cash Access’ clients to transition gaming activities from off-line to online and back. In addition, it will allow operators to expand their player base, broaden feature functionality and maximise patron loyalty across the gaming enterprise.

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