Payment app, LevelUP, is launching a new donation service dubbed Causes (view press release). To use the service, users download the LevelUp app and click on the ‘Donate’ section, where a list of all the Causes participating is shown. Customers then donate a percentage of their savings to their selected organistaion, when they make a payment. Feeding America, Jumpstart and the Massachusetts Democratic Party are some of LevelUp’s first ‘Causes’ partners.
"Already, one in ten US adults have made a charitable contribution by simply texting on mobile devices,” said LevelUp creator, Seth Priebatsch. “Now with nearly half of smartphone users open to some sort of mobile payment, including apps like LevelUp, the opportunity to link mobile commerce directly with charitable giving is huge, and can be done in some creative ways.”