Bigcommerce, an e-commerce platform for SMBs, has secured USD20 million in Series B funding led by existing investors General Catalyst Partners (view press release). The firm has also been joined by a new strategic investor, Mike Maples of Floodgate, which brings Bigcommerce’s total venture capital funding to USD35 million.
The Series B round will fund accelerated product development for Bigcommerce as well as significant expansion of the sales and marketing teams. Bigcommerce has already doubled their global employee base in 2012 and plans to increase headcount by 70% over the next two years.
In addition to the VC funding news, Bigcommerce has gone through a brand overhaul, in a move to ‘consumerise’ business software. The redesign includes a new website, app store and a fresh new look for the product with simpler design features. The brand overhaul also includes a new company logo and tagline, ‘Sell More’. This core message defines what Bigcommerce is all about—helping small- and medium-sized businesses sell more and take advantage of the boom in e-commerce.