Consumers embrace direct-to-carrier billing

Direct-to-carrier billing proving popular

More than 50% of direct-to-carrier billing purchases were made by returning customers, according to the results of a customer study on consumers’ spending behaviour using direct carrier billing (view press release). The study conducted by payment solution provider, mopay, captured mobile transaction behaviour for around 300 of its clients, based on a database of approximately 4 million transactions in more than 80 countries, over the last three years. Mobile merchants stated that they found direct-to-carrier billing very convenient for their customers, as purchasing processes could be easily completed on the mobile phone itself. Within three years, mobile payments traffic from direct-to-carrier billing grew by almost four-fold. In turn, once consumers experience the ease and speed of mobile payments, they often select the method again for future purchases.

Based on our data it’s clear that consumers are embracing direct-to-carrier billing as a way to make payments quickly and easily for the online services they use every day,” said Kolja Reiss, MD at mopay. “Our data shows that half of direct-to-carrier billing purchases were made by returning customers. This indicates that once consumers try our payment approach, they realize just how easy it is to use and continue to use the payment method. As more organizations adopt direct-to-carrier billing and consumers realise this option exists, we anticipate these numbers will continue to rise in the future.”

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