MasterCard is expanding its US electronic payments roadmap to include the ATM channel (view press release). The payments company has taken a leadership role in an effort to drive a smooth migration and advance the US electronic payments system to deliver benefits to consumers and the industry. From October 2016, a liability shift hierarchy will be introduced for ATM transactions in the US, as part of an effort to globally align the use of EMV technology to combat and manage fraud in the payments ecosystem. This shift will apply to all MasterCard-branded products across all transactions initiated at US ATMs.

Earlier this year, MasterCard identified the need to further secure all channels by implementing EMV standards in the US.

“As other markets have migrated to EMV, we have seen fraud shift to the least secure channel. By establishing this liability shift, we’re advancing efforts to prevent and reduce fraud,” said Mike Weitzman, group executive, US Markets at MasterCard. “At the same time, by making the announcement today, we’re providing our issuers, acquirers and ISOs flexibility and sufficient time to manage their ATM technology decisions.”

Last year, MasterCard announced the extension of its existing EMV liability shift programme for inter-regional Maestro ATM transactions effective 2013. This new programme expands liability for US ATM operators to include all EMV-enabled cards used at US ATMs.