The clothing brand created by former frontman for Oasis, Liam Gallagher, is integrating Simply Tap on its new mobile store, according to reports. Simply Tap will enable Pretty Green customers to pay for goods with a mobile device.  

“In the past year our mobile traffic has rocketed from around 15 per cent of all web traffic in January to 44 % now,” Pretty Green’s Brand Director Nigel Grant said. “It’s clear our customers want to use their mobile device to browse products and make easy, instant and secure purchases. After experimenting with MMN and Simply Tap, we know the service works and our customers like it.”