McDonald’s customers will now be able to order and make payments via Apple’s Passbook (view press release). AIRTAG, the company behind the fast food chain’s mobile ordering and payments application, GoMcDo, is integrating Passbook. Prepaid orders are retrieved at McDonald’s by scanning a QR Code or smartphone on the NFC compatible unattended “Easy Check-In” kiosk.
The GoMcDo Mobile app for iOS6 will now include the “Add to Passbook” feature, enabling the QR code to be stored directly in Passbook. When shoppers are close to a McDonald’s, a Passbook notification will appear on the iPhone home screen so users can check in when they get to the restaurant.
“Mobile shopping is a long-term fix, for current ongoing problems within the retail experience,” said Jérémie Leroyer CEO & Co-founder of AIRTAG. “We have found that once shoppers use the GoMcDo service, they continue to use it, proving the ability for mobile shopping solutions to keep customers coming into a store.”