Turkish mobile operator, Turkcell, is launching a mobile wallet solution (view press release). The solution dubbed Turkcell Wallet, will allow consumers to buy goods and services in store or online via their smartphones. The solution is a SIM based application, meaning that transactions can be initiated through the SIM menu on phones, or with a native application on smartphone. In addition, it supports contactless payments through NFC-enabled phones.
Consumers can also bank via their mobiles, transfer funds, top-up their prepaid accounts and have access to mobile loyalty programmes. Turkcell customers can activate Turkcell Wallet by adding their cards with an SMS or by loading cash into their wallets through Garanti ATMs or Turkcell Communication Centres.