Visa’s personal payment platform has experienced strong year-on-year transaction growth of 89% (September 2012 over September 2011) in Asia-Pacific, Middle-East, Africa and Eastern Europe. The financial services corporation’s platform which allows consumers to send money directly to eligible Visa credit, debit or prepaid cards around the world, is now available to approximately 200 million consumers through 74 financial institutions in 18 countries.

Visa claims the platform has proved popular among financial institutions and payment service providers.

"We are excited by the exponential growth in Visa Personal Payments. While still a nascent part of our core business, this new platform has proven to be ideally suited for delivering simple and fast payment services through online and mobile channels," said Ms Niki Manby, head of emerging products, Asia-Pacific, Central Europe, Middle East and Africa at Visa.