Blackhawk Network offers gift cards via mFoundry’s mobile banking platform

Fin.X

Blackhawk Network, a provider of prepaid and financial payments, is partnering with m-payments firm, mFoundry, to provide a service which will allow banks and credit unions to offer gift cards to their mobile banking customers (view press release). Through mFoundry’s Fin X mobile banking platform, Blackhawk can offer digital and physical cards from a number of brand name merchants to smartphone users.

Smartphone users whose financial institution have deployed Fin.X and offer this option can browse and buy gift cards electronically from entertainment, fashion, dining, and home improvement brands working with Blackhawk Network. The purchased gift cards are accessible via the consumer’s smartphone and can be redeemed electronically at participating merchants.

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