Welcome Real-time, a provider of loyalty solutions, is launching a new loyalty solution, dubbed The Loyalty Impact: At Store. This latest offering is available to merchant acquiring banks and other payment processors looking to encourage entice merhcants and boost spending at retailers that they have relationships with. The solution is suitable for small, medium and large merchants.

This solution allows retailers to carry out loyalty programmes regardless of the means of payment, payment card or issuing bank, allowing them to enroll customers into a loyalty programme at the point of sale. Consumers can then benefit from discounts, special offers or other rewards for repeat visits or specific purchases.The technology incorporates a merchant loyalty app that enables retailers to independently define rules for their own loyalty offers or to provide combined offers with other partnering retailers. It also gives them the ability to track the loyalty behaviour of their enrolled customers.

As the solution is aimed at merchant acquirers and is not tied to a card issuer it allows customers to choose their preferred bank card, providing some flexibility, while widening the pool of potential customers that merchants can enroll in the programme.

“Our latest innovation has the potential to significantly boost traffic to the point of sale at participating merchants, turning the moment of payment into a moment of interaction,” said Philippe David, CEO of Welcome Real-time. “It allows retailers to easily create targeted promotions designed to attract and retain customers, independent of the bank card that their customers choose to use.”