Isis finally set to launch

Mobile wallet

The launch of Isis, the mobile wallet joint venture between US mobile operators AT&T,Verizon Wireless and T-Mobile USA, has been confirmed. According to reports, its delayed NFC mobile payments trial will go ahead on October 22, following speculation to that effect over the last few days. The trial will launch in the two US cities of Austin, Texas, and Salt Lake City, Utah.

Isis was meant to launch by the end of the summer, its second delay this year, following an original launch date during the first half of 2012, then a September target. The hold-up came amid the backdrop of a US mobile payments market that is struggling to live up to the hype to date, with mobile-based transactions across all formats and standards still making up a fraction of the total payments space.

The venture’s head of marketing Jaymee Johnson, who made the announcement, also said that “as many as 20 Isis-ready handsets are expected to be in the market” by the end of 2012, an important factor in determining the service’s success.

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