TSYS is partnering with MasterCard company, Truaxis, to create transaction specific marketing offers (view press release). The new offering will integrate cardholder spending patterns and behaviour with a platform which delivers personalised rewards, offers, loyalty incentives and other services to the end consumer.
Research by Aite Group found that 45% of consumers are interested in receiving daily offers from their primary institution. In addition, the company estimates that by 2015 more than 460 million US cardholders will subscribe to merchant-funded incentive programmes.
TSYS offers global solutions that allow businesses, retailers and financial institutions to capitalise on big data insights and fine-tune marketing and loyalty programmes through analytics and transaction-level data. The result is delivery of customer specific offers, through existing channels including online banking, mobile, SMS, email and print statements.
Whitepapers
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