Intertainment Media’s Sweet Card – a financial services programme that can be customised by celebrities and brands – has decided to use Toronto-based Paymobile Inc. for its financial services processing and will soon finalise an agreement.
According to David Lucatch, CEO Intertainment Media: "Together with Paymobile, the Sweet Card programme provides a business opportunity using mobile wallet payment application and customized pre-paid debit cards allowing fans to earn exclusive rewards through mobile wallet usage, virtual payments, online purchases, money transfers and conventional in-store transactions."
