BBVA will be the first financial institution to launch the V.me digital wallet from Visa in Spain (view press release). The BBVA wallet will launch a trial period in November, following which a full commercial launch will take place in 2013, making the wallet available to customers across Spain. V.me by Visa offers a fast one-click (on login) payment experience, allowing consumers to make payments through the internet on a PC, laptop, tablet or smartphone.

Visa plans to continue to evolve the service post-launch to incorporate other Visa payment technologies, including contactless transactions at the POS and person-to-person payments. V.me by Visa will also launch in the UK in autumn 2012 and France soon after.

“At BBVA we have seen a rapid growth in e-commerce demand from our customers,” said David Puente, Business Development director at BBVA Spain and Portugal. “We have been working closely with Visa to develop the V.me service and we are pleased to become the first partner to launch the V.me digital wallet in Spain. The wallet allows our cardholders to use a swift and secure payment method for online transactions, backed by two renowned and innovative brands. The BBVA V.me wallet will also allow our merchants – both small businesses and larger retailers – to increase the reach of their internet business.”