Swedish mobile payment provider iZettle launches in UK

Launching in the UK

Swedish-based company, iZettle, enabling users to make payments with their mobile phones by attaching a dongle to them, has partnered with broadband provider EE and launched in the UK, with the launch event being held in London on Tuesday.

The iZettle app and card reader works with iPhones, iPads and several Android phones and is aimed at small business and tradesmen who will be able to accept MasterCard, American Express, Diners Club and Visa. According to a survey done by EE, UK plumbers, electricians and builders are owned about GBP 283 million by customers.

According to Jaqcob de Geer, CEO, iZettle: “Whether you are a cabbie, florist, tradesperson or a courier, iZettle gives you the flexibility to operate in both cash and cards.”

iZettle dongles will be available at EE’s tele-sales channel and its 297 stores for GBP 20.  It has already established itself in Sweden, Denmark, Finland and Norway and, more recently, Germany. Its main competitors include PayPal and Sqaure.

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