Square targets expansion in US

Targets US

Mobile payments services provider Square has set its sights on becoming the “everyday utility” for US consumers next year, reports StrategyEye. It aims to become their “remote control for commerce” and COO Keith Rabois is confident Square can expand its influence in the US following its partnership with Starbucks announced earlier this year, which sees the mobile payments firm power in-store credit and debit card payments for the coffee shop chain, with Starbucks also investing USD25m in Square.

With the Starbucks deal, customers can download Square’s mobile wallet app and order and pay for drinks using QR codes no their mobile devices. Rabois told GigaOm that Square’s mobile wallet is set to gain a strong foothold in the American market. He said: “In 2013, Square Wallet will become an everyday utility that Americans will use to drive commerce decisions. It will become their remote control for commerce.”

With iZettle, Payleven and SumUp competing in the European mobile wallet market however, it appears that Square is concentrating its efforts on the US for now. 

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