Swedbank separates digital bank business

Restructuring digital banking

Swedbank is restructuring its Swedish operations in a move that will see its digital banking services become a separate business entity bearing its own customer responsibility as of January 1st 2013 (view press release).

The bank says it is implementing the changes due to a shift in customer behaviour and needs “as fewer customers use branch offices and instead want complete banking services available over digital channels.” The move will see Swedbank’s branch offices gain more freedom to service customers with greater advisory needs, as the national organisational structure is being disbanded. As a result, the six Regional Heads and the Group CIO will become members of the Group Executive Committee from January 1st 2013. Lars Friberg is taking the position as head of Group HR.

Swedbank has 362 branches in Sweden and an additional 222 branches in the Baltic countries. 

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