Research and Markets launch MobileYouth Briefing

What do Youth Want From Mobile Payments?

Research and Markets has announced that it will be adding “MobileYouth Briefing – What Do Youth Want From Mobile Payments?” to their offering (view press release).

Research and Markets predicts that mobile payments will become a trillion dollar industry by 2020 but believes that to the youth, security and trust in the brand matter more than the technology.

This briefing answers the following questions:

1. How big is the mobile payment market and how do they vary across regions?

2. What is the role of youth in the future of mobile payments?

3. What is preventing mass adoption of mobile payment services in advanced markets?

4. Who do youth think is best suited to provide a safe & reliable mobile payment service? 

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A hand holding a smartphone with $ icons on the screen, which is visually connected to a network of little people around it

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