Walmart named mobile retailer of the year


Creative use of the mobile medium

Walmart has been picked as 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honour tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers.

The award recognises smart, strategic and creative use of the mobile medium. EBay won in 2009, Target bagged the honour in 2010 and Sears took top prize in 2011.

This past year, Walmart has elevated its 360-degree mobile commerce efforts to create a more streamlined shopping experience. Moreover, Walmart also created @WalmartLabs, a technology hub in Silicon Valley that aims to improve every part of a consumer’s journey, from finding the nearest store to deciding to go into the store and coming out with a product. The company has rolled out many initiatives in 2012 including the launch of its Store Mode mobile app that uses geolocation and geofencing technology to detect when consumers enter a Walmart location.

From there, consumers check prices by scanning product bar codes and QR codes, as well as planning their shopping list and digital coupons. Furthermore, Walmart launched its Scan & Go service in November that lets consumers save time by scanning store items with their iPhone device and bagging them while they shop.

Consumers can head to a self-checkout lane, transfer their basket wirelessly and complete their payment. Additionally, Scan & Go consumers can receive electronic receipts through the Walmart iPhone app and access their purchase information, search historical digital receipts and add favourite items to their shopping list.

Most recently, Walmart rolled out Black Friday interactive maps that let customers view the Top 25 Black Friday items and see their location on a store map.

Today, Walmart supports customers across iPhone, iPad and Android apps, as well as the mobile Web.

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