Online payment solution provider Avenues India has launched an online remittance service called Remit Guru, allowing non-resident Indians (NRIs) to send money to their friends and family. The company has tied up with IndusInd Bank for this initiative.
Apart from remittance, Remit Guru also appears to be a commerce play: the site plans to allow NRIs to purchase products and services from various India-based online shopping portals, directly from their local bank account. These include online travel portals, online recharge services, religious Institutions, apparel and garment retailers, automobile companies, energy and telecom company websites and popular online gifting portals. Note that this isn’t new: its competitor TimesOfMoney already allows NRIs to buy property and send gifts to their friends and family in India through one of its services called Window2India.
While there is currently no exact information on Remit Guru’s partners for this initiative, the company stated that it will offer services from merchants using Avenues India’s payment gateway solution CCAvenue and its website suggests partners like e-commerce portals including Flipkart, Infibeam, Futurebazaar and websites like Bose, Mango, Satya Paul, Seasons, and bebe among others. That being said, there is currently no information as to when Remit Guru plans to launch this facility.
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