According to a recent study conducted by Javelin Strategy & Research, a financial services research and consulting firm, consumers that do not shop online prefer to see the item before buying and have concerns about privacy and fraud.
The report, based on a survey of 3,000 US consumers, reveals the reasons for not shopping online; 32 per cent of those who don’t, said they want to see the goods in person before buying and avoid returns. Concerns about personal information being obtained by fraudsters was cited by 26 per cent. 21 per cent suggest that debit or credit card data could be used to commit fraud, while 18 per cent think their personal information will be sold to other merchants. Shipping costs also featured in the report, with 20 per cent saying they are too high.
Beth Robertson, author of the Javelin report suggested that online retailers can ease these concerns by improving their communication of the security measures they take to guard payment card data and their compliances which protect consumers against fraud.
Surrey-based SmartDebit have over 20 years’ experience in the payment processing industry. A spokesperson from the firm commented on the report, “Investment into security compliances by web retailers will give their customers the confidence to purchase from their site, and could be the competitive difference they need. Here at SmartDebit, we have invested in various accreditations to give our clients assurance that their data is in safe hands. As well as being rated as ‘Excellent’ in every category of our latest Bacs audit, we are also an ISO 27001 Certified organisation.”
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