Provider of NFC mobile wallet and mobile marketing technology Proxama has appointed Paul Butterworth as its new Head of Technical Sales. Paul will operate alongside the business development team providing technical sales support and guidance for Proxama’s TapPoint, Mobile Wallet and TrustManager products. The primary focus of his work will be with clients such as major network operators, voucher loyalty companies and integration partners
Prior to joining Proxama, Paul spent five years at ViVOtech where he was Technical Director for EMEA. He was heavily involved in the NFC software and hardware contactless acceptance terminals businesses. He was responsible for managing pre-sales, deployment, support and consultancy and provided local product management input for the EMEA market.
On joining Proxama he said: “I believe Proxama is at the forefront of enabling and delivering real NFC solutions to the market and is ideally positioned to join together the payment and marketing propositions, to deliver the complete user experience that we all desire. I have worked alongside Proxama as a client and partner for a number of years, and am delighted to now be a member of the team at this exciting time in the evolution of NFC.”
Booking travel arrangements online has never been faster, cheaper, or more convenient for consumers. The rise of smartphones in particular has resulted in an uplift in last minute bookings, and with the younger generation driving the digital shift, travel operators need to deploy mobile-first experiences, or run the risk of being left behind.
New research by UN-based Better Than Cash Alliance show that Alipay and WeChat Pay enabled a total of $2.9 trillion in digital payments in China last year.
The Second Payment Services Directive (PSD2) is a payments regulation in Europe, which is set to drastically impact the infrastructure for banks, fintechs and businesses using payments data by opening up access to third party providers.
For e-commerce marketplaces, user experience has long been a prime focus. From aesthetic quality to ease of use, UX plays a major role in determining whether consumers stick with the platform long-term or abandon it in favor of a competitor.