Zavers by Google is launching after the web giant acquired Zave Networks – a company that specialized in digitizing coupons and loyalty rewards programs. Zavers, Google writes, is “a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them — increasing basket size and redemption rates.”
It’s worth noting that Google never shut down the original Zave Networks service. The recent launch symbolises Zaver’s integration under the Google umbrella. With Zavers, Google says, retailers and manufacturers can get real-time data about coupon redemption and other analytics that can help them “manage distribution, tailor campaigns, and optimize budgets for maximum ROI.” Google notes that this service can help retailers “target the right coupons to the right customers” and increase the transaction speed at the register. Zavers, Google says, can also help manufacturers prevent fraud and its “powerful targeting tools” based on “customer preference and shopping habits” can help them ensure that their coupons reach the right audience.
Users can find Zavers discounts on retailers websites and then save them to their accounts. When they check out, coupon redemption happens in real time and savings are automatically deducted without the need to scan coupons (and hold up the line), though users need to link the account to their rewards cards or phone numbers. A service like this also gives Google a stronger foothold in the retail world and could help it to expand services like Google Wallet in the long run. Google Wallet users can already instantly redeem their Zavers coupons at checkout, for example.
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