Payments processor Century Payments, Inc. has announced today that it entered a one year alliance with Make-A-Wish, one of the world’s leading children’s charities, through December 31, 2013. Over the past three years alone through its Every Swipe Counts program, Century has donated over a half a million dollars through partnerships with other charitable organizations. Since 2009, the program helps contribute to various causes one credit card transaction at a time.
Through the Every Swipe Counts program, Century Payments will donate USD25 to Make-A-Wish on behalf of every merchant that begins processing with Century Payments and designates Make-A-Wish as a charity of choice. In addition, a minimum of USD0.01 of each credit card swipe is donated by Century Payments to the cause through December 31, 2013. Merchants who participate in the Every Swipe Counts program can proudly display their participation, through point-of-purchase signage and window displays which serve as a reminder to their customers and local communities of their affiliation and support of Make-A-Wish.
Since 1980, Make-A-Wish has given hope, strength and joy to children with life-threatening medical conditions. Make-A-Wish’s mission reflects the life-changing impact that a Make-A-Wish experience has on children, families, referral sources, donors, sponsors and entire communities. A network of nearly 25,000 volunteers enables Make-A-Wish to serve children with life-threatening medical conditions. Since its humble beginnings, the organization has granted more than 226,000 wishes to children in the U.S.
“Century Payments created the Every Swipe Counts program to provide small and medium sized businesses with the opportunity to support charities without impacting their bottom line,” stated Julie LaPolla, Senior Executive of Strategic Accounts at Century Payments. “We are excited to collaborate with Make-A-Wish and are honored to enrich children’s lives, helping make their wishes come true with every credit card swipe.”
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