Digital money software provider Intelligent Environments, has announced it has successfully completed a project to update retail finance and loyalty specialist Ikano’s digital marketing and financial services platform in the UK. The move enables Ikano to provide customer-led payments solutions to some of the country’s biggest retailers through a market leading online platform.
Through integrating Intelligent Environments’ solution with its back office systems, Ikano is now able to provide customers of leading brands such as New Look and IKEA with a full summary of their storecard accounts. More than 18,000 storecard holders have already signed-up to the system since mid-November 2012.
Via the new platform, storecard holders can derive immediate benefits such as being able to view their transactions 24/7, update their personal details, and make payments online through the Paypoint payment portal at their convenience. Notifications can be sent directly to storecard account holders, reminding them of a monthly finance payment and providing them with a link to the relevant payment page. These services help consumers to manage their finances more effectively and conveniently, at the moment of need.
Specially tailored offers and promotions can now be sent out to customers of all retailers, which can be personalised to allow for the likes of birthday promotions and discounts. Results of such campaigns can be recorded for future reference, allowing merchants to analyse the success of a particular offer, such as click-through numbers and ultimately, purchases. This not only provides valuable marketing data, but ultimately the opportunity to boost business revenue through closely managed targeted offers.
Ikano’s companywide policy of eradicating paper billing and marketing, not only benefits the environment, but also resulting in a significant cost saving to the firm.
Bromyn Brady, Head of Contact Centre, Ikano, said: “We chose to work with Intelligent Environments because we see the company as a leading provider of digital financial services software, with unparalleled expertise in the UK market. Not only has Intelligent Environments proven itself to be easy to work with, but also an outstanding consultant throughout the duration of the project, with the results now enabling us to add significant value to our customer offering.”
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