Research and Markets has announced the addition of the “The Contactless Payments in Poland – 2012. Market Development – NFC Technology – Prospects” report to their offering.
The report concerns the latest state of the Polish contactless payment market and mobile NFC payments. It is based on surveys carried out among all banks issuing contactless payment instruments, acquirers that operate contactless payments as well mobile operators on the Polish market.
Since 2011 in Poland there has been a rapid increase in the number of contactless transactions concluded by customers. A significant penetration of cards and contactless POS terminals in Poland has been achieved, enabling the practical use of the advantages of new technology, which are primarily convenience and speed of the transaction. These features allow the contactless cards to compete with cash payments, also in the area of low-value transactions. From this moment banking sector begins to gain profits from the investments in the development of contactless technology.
In 2012, one can observe a new stage in the development of contactless payments on the Polish market, which was the long-awaited commercial deployment of mobile NFC payments. Thanks to this, Poland once again achieved the status of a European leader in the field of mobile payment innovation.
Key Topics Covered:
1. ISSUANCE OF CONTACTLESS CARDS IN POLAND
2. CONTACTLESS CARDS ACCEPTANCE
3. TRANSACTIONS WITH CONTACTLESS CARDS
4. EURO 2012 TEST FOR CONTACTLESS TECHNOLOGY
5. MOBILE CONTACTLESS TECHNOLOGY NFC IN POLAND
6. PROSPECTS OF CONTACTLESS PAYMENTS IN POLAND
SUMMARY AND CONCLUSIONS
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